Why Instagram Engagement is Different in 2018
In the past, engagement on Instagram used to be a walk in the park. Back then, engagement is counted as likes and comments. The aim of getting engaged on Instagram is to acquire more comments and likes. Nevertheless, times have changed and Instagram has evolved over time with the introduction of new features such as Instagram Stories redefining the platform and this has modified the engagement process.
In 2018, Instagram engagement had gone beyond comments and likes, as it has involve direct messages, swipe ups, views, shares, and saves. Views also represent several factors: there are views on important elements on your page such as highlights, stories, and video posts.
It is high time we started changing our orientation about Instagram engagement, and focus on the engagement of our whole account rather than concentrate on the likes and comments on our photo posts.
The most important thing is to ensure your followers, as well as your clients are engaged with your business on the Instagram platform. If your stories are getting more views without corresponding likes on your posts, there is no problem with that.